On my last post, I said one of my five key takeaways from the last IIW was that “personal clouds have arrived”. One of the IIW attendees I quoted in that post was Jennifer Cobb of Spruce Advisors. She’s now shared her own rational for why personal clouds are going to start sprouting rainbows (<wince>, sorry, maybe I just love Wizard of Oz too much).

In any case, I think Jennifer’s provided a wonderful articulation of the promise of personal clouds and also of the pitfalls to watch for as this new market segment takes off.