I receive a contact request through my contact page today to look over a new published guide to preventing identity theft at the Your Credit Advisor blog by Jimmy Atkinson. Not knowing the site, I didn’t know what to expect, but the article impressed me — it even detailed some risks I had not been aware of.

What also caught my eye was no ads. I had to search the site to see that what they are doing is producing leads for credit card applications. I’d never seen all the credit card options laid out this way (they actually get their info from CardOffers.com), but this site performs a real service just by making all this info so easily accessible.

I expect we’ll see much more of this form of blog-driven micromarketing.